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SUPER BOWL SPECTACULAR

This event has evolved from a simple streaming of the game (2020) to our second biggest event during the COVID-19 pandemic (2021) to hopefully a large annual tradition (2022). Each year, I have designed a new "Babson College Football, undefeated since 1919" sweatshirt honoring the college's non-existent football team. 

Socially Distanced Spectacular (2021)

Due to the pandemic, students could not gather in the student center or the pub like we usually do. Because this is typically such a social event around the U.S., we wanted to provide as much as the same experience and interactivity as this "grab n go" event. 
We created two new games that students could sign up and play whether they were living on or off campus: Super Bowl Squares and Super Bowl Predictions. Students could sign up for a free super bowl square and follow along during the game to see if they won! For predictions, students filled out a google form with different questions and outcomes about the game, commercials, timing of the National Anthem, etc. The points were derived from various prop betting websites and kept track of live through a linked google sheet which all participants had access to (see below).

Features: Football themed to-go boxes, chips, candy, salsa to-go, and other fun Super Bowl themed snacks and drinks, Babson Football undefeated t-shirt
Attendance: 200
Budget: $4,000

Prep Work and Project Background
  • Create Super Bowl Square and Prediction sheet (derive formulas, convert points, etc.)
  • Purchase and sort food from Costco
  • Designed and ordered t-shirt
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Super Bowl Prediction Live Results Page

Super Bowl Spectacular in the Pub 2022

Due to the success of the virtual games and activities we created for COVID, we combined these again with our traditional pub night for the Super Bowl in 2022. We provided classic Super Bowl hot food, drink tickets, and of course our signature sweatshirt. We were able to stream the big game in the pub as well and students enjoyed gathering with their friends to watch. Even though we were amidst a snowstorm, we had a great turnout for one of our new signature events!

Features: Super Bowl sweatshirts, wings, nacho bar, mozzarella sticks, Super Bowl Square and Prediction Games, 2 free drinks for 21+
Attendance: 200
Budget: $11,000

Prep Work and Project Background
  • Coordinated with Babson Dining and Catering for food and drink menu
  • Designed and ordered sweatshirts
  • Managed Super Bowl Square and Prediction games
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Coverage of our Event and Super Bowl LVI
by Marketing Committee Member Jonathan '26

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